Description

The role of entry into industrial competition and economic growth is central: it increases supply, reduces prices, intensifies innovation, reduces sectoral concentration, prevents the exploitation of dominance by large established companies and restores failing industries to function in the socially desirable way.

Entry can take many forms and take place both by completely new companies and by existing companies that decide to expand their product line and enter new markets. Barriers to entry are essentially the difficulties these companies will face before, during and after entry.

Obstacles are divided into two main types: structural and strategic. Structural barriers to entry are exogenously shaped by prevailing demand, cost and technology conditions and are the same for all businesses in a sector, new or old, while strategic barriers are raised by established companies in order to capture the market and prevent further entry.

In this book, after presenting the evolution of the theory of barriers to entry, a total of 15 structural and 10 strategic barriers are analysed and evaluated, illuminating the role and impact of each of them. Finally, the position of European competition law on the subject is analysed.

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